|
I believe it’s extremely important that my sellers understand where their home will be marketed, when things are scheduled and how their money will be spent. Before we begin any campaign, especially an auction campaign, I prepare a marketing plan and discuss it with them. This way, my vendors and I are always on the same page throughout and there are no surprises. Example of a good marketing plan:  Make sure you get a similar one from your agent!
0 Comments
AUCTION A public auction is generally a 3-4 week comprehensive marketing campaign where all interested parties gather at the conclusion of the campaign to bid publicly for the property’s purchase, although offers can be made and accepted prior to the auction date if the seller desires. Auctions create competition by fully publicising the property and allowing interested parties to openly compete (bid) against each other. This often results in a much higher price being obtained over and beyond the reserve fixed by the vendor. We will discuss the auction process with you in greater detail so you can decide if it is the best path to follow. If you were to sell by auction you would sign a standard REIV Exclusive Auction Authority. A TWO-STAGE APPROACH The two-stage approach is where we introduce your property to our current qualified and motivated buyers. This occurs prior to and meaningful marketing. Our sales team will recommend your property to a considerable number of potential buyers and we will try to find the right buyer prior to any media promotion taking place. This usually takes place over a 1-3 week period. If your property is not sold during the initial introduction phase, the property could possibly be on the market for a few weeks longer than it would have been had you opted for a straightforward auction campaign. When we discuss your needs in more detail, we can also further explain the real benefits of this method of sale and assess if it is appropriate to your situation. If you were to sell by the two-stage approach you would sign a standard REIV Exclusive Auction Authority, with a forthcoming auction in 5, 6 or 7 weeks time. PRIVATE SALE .A private sale offers plenty of flexibility. You can advertise with or without a price and you have no limitations concerning time. It may take a week or months depending on your requirements. However, this same flexibility can at times create a lack of urgency for buyers. Under the right circumstances, this can prove to be a very effective method of marketing for some properties. The mistake typically made with private sale is thinking that this allows you to “save” money on advertising and marketing. At times, this method can have the opposite effect and wind up costing you both time and money. If you were to sell by private sale you would sign a standard REIV Exclusive Sale Authority OFF MARKET SALE Selling off-market is a method used to sell a property at a predetermined price without any Internet advertising (as opposed to auction and private sale). Normally, it also involves longer settlement than the usual 3 to 4 months we are used to. It can be 6 months, one year or more. I have sold a couple of properties with a two-year settlement.
Properties best suited to this method are the ones suitable for developing units or apartments on. It is not for average family homes. It is hard to sell a secret. A limited marketing budget can result in a slower buyer response which may cause prospective buyers to ask “what’s wrong with the property and why has it been slow to sell?” If you were to sell by private sale you would sign a standard REIV Exclusive Sale Authority. When an agent meets with a seller, see if he or she talks about the following points. It'll show how prepared the person is and whether he or she have 'you' in mind.
To assist in the realisation of your property goals, do give some consideration to the following before the appoinment:
A good agent should be specific about the best-selling points of your property, the most likely potential buyers, its realistic market worth and how they will be able to absolutely maximise your ultimate selling price. 
 Why do more than 90% of sellers still decide to sell their homes using a professional real estate agent? Because they know the DIY style is not for everyone. Selling your home is typically an emotional process. Having an agent keeps your focus on following the process rather than worrying about the result.
The sale of your home could well be the most important financial transaction you have ever been involved with. I want you to feel confident that I am doing everything possible to get the best offer for your home so that you can move forward to the next stage of your life. |